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33 Sonokong Opens Pop-up Store for '60 Years of Barbie' in Children's Day’ 2019-04-04

-Pop-up stores will be held sequentially from April 4 to May 7 through Toysaurus stores nationwide.
-10% to 50% off sale and special gift to customers who purchases.

Marking the 60th anniversary of the flagship brand Barbie, Sonokong is conducting extensive Barbie brand marketing through on- and off-line promotions and an animation "Baby's Dreamhouse Adventure" and partnership projects.

When you enter the pop-up store to celebrate Bobby's 60th anniversary, a large-sized "60th Anniversary Barbie" catches your eyes.

Pop-up stores will offer 60 popular products including the recently released new product "Baby's Play House," "Baby Pink Ambulance" and a limited edition collection at a discount of 10 percent to 50 percent on the regular price.

"Barbie debuted at the 1959 New York Toy Fair, and 60 years later, she has become an inspiration to all girls. We plan to introduce products based on Barbie's history this year and offer a variety of benefits together," said CEO of Sonokong.